This is sort of a coincidence since I posted about this very thing a few days, ago. Peter and I are stuggling to find a name for a very cool clothing website that is very Web 2.0 (user generated content, community, etc). I think thinking of a good business name is one of the fundamental steps in formulating the business in your mind and wrapping your brain around it. The problem is, there are not a lot of good names left, so you really have to get creative to find a name that ties in the theme of the business, is cool, sticks in the mind, and wasn’t bought 12 years ago. Somtimes it seems like the nonsense words are all that’s left.

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A great look (the the New York times, of all people) at the obvious - web 2.0 names suck. They hint at how sites should be named - Amazon is designed to convey a site as massive as the river itself, Google hints at the number of indexes the site will search through. A lot of new entrepreneurs could take note from this (myself included :)

Via AATW.